Global Marketing Conference

Important dates

1. 9 Nov

   Abstract / full paper deadline

   Passed

2. 6 Dec

   Conference

   Berlin, Germany

All deadlines are as published by the organizer. Check the official website for the time zone.

About this conference

The idea of the conference is for the scientists, scholars, engineers and students from the Universities all around the world and the industry to present ongoing research activities, and hence to foster research relations between the Universities and the industry. This conference provides opportunities for the delegates to exchange new ideas and application experiences face to face, to establish business or research relations and to find global partners for future collaboration. This Conference is Organized by Institute for Collaborative Learning in Global Marketing Conference GMC. The conference would offer a large number of invited lectures from renowned speakers all over the country. The Best paper awards will be given for the papers judged to make the most significant contribution to the conference.

Topics and scope

• Marketing Strategy and Management
• Global Branding, Positioning, and Identity
• Consumer Behavior, Insights, and Market Segmentation
• Strategic Marketing Planning and Decision-Making
• Product Innovation, Lifecycle, and Portfolio Management
• Customer Relationship Management (CRM) and Loyalty Programs
• Marketing Analytics and Performance Measurement
• Cross-Cultural Marketing Strategies
• Ethical Marketing and Corporate Social Responsibility
• Digital, Social, and Emerging Marketing Trends
• Digital Marketing, Social Media, and Content Strategy
• E-Commerce, Omni-channel Marketing, and Mobile Marketing
• Influencer Marketing, Online Reputation, and Engagement
• AI, Big Data, and Analytics in Marketing Decision-Making
• Neuro-marketing and Consumer Psychology
• Sustainability Marketing and Green Branding
• Experiential and Event Marketing
• Emerging Marketing Technologies and Innovation

Call for papers

The call for papers closed on 9 November 2026. For other conferences, see open calls for papers in this field.