International Conference on Brand Communities and Consumer Engagement

Important dates

1. 14 Jan

   Abstract / full paper deadline

   In 60 days

2. 15 Feb

   Conference

   Serrekunda, Gambia

All deadlines are as published by the organizer. Check the official website for the time zone.

About this conference

Focused on the ongoing dialogue around brand communities, this conference will provide a platform for academics and industry professionals to exchange insights on consumer engagement strategies. Key topics will include the role of social media, community fostering techniques, and metrics for evaluating consumer involvement. Participants are encouraged to submit original works in various formats, including research papers and interactive presentations. The agenda will feature a mix of expert keynotes, panel discussions, and workshops designed to encourage collaboration and detailed discussions. Attendees can look forward to an enriching experience that amplifies understanding of how engaged brand communities contribute to consumer loyalty and brand success. Opportunities for publication may also arise as a follow-up to the conference, supporting the dissemination of impactful findings in this evolving field.

Call for papers

Abstracts are due by 14 January 2027. Submission details are on the official website.