International Conference on Marketing and Consumer Behaviour

Important dates

1. 9 Dec

   Abstract / full paper deadline

   In 24 days

2. 5 Jan

   Conference

   Toronto, Ontario, Canada

All deadlines are as published by the organizer. Check the official website for the time zone.

About this conference

This conference addresses vital questions surrounding consumer behavior and the effectiveness of marketing approaches in an increasingly complex economy. Researchers and industry stakeholders are encouraged to submit innovative work that examines customer engagement, digital consumer trends, and psychographics. Various presentation formats such as oral presentations and interactive workshops will enrich the overall experience. Participants will benefit from sessions led by experts who will share their latest research findings and strategies for optimizing marketing effectiveness. Organized by a prominent academic body, the event fosters collaboration among participants from diverse fields. Those wishing to present should ensure their submissions adhere to the established deadlines. More information will be made available regarding registration and program details soon.

Topics and scope

• Track 1: Marketing Strategies
• Marketing Strategy 
• Digital Marketing 
• Brand Management 
• Social Media Marketing 
• Content Marketing 
• Market Research 
• Customer Engagement 
• Global Marketing 
• Track 2: Consumer Behaviour
• Consumer Psychology 
• Buying Behaviour 
• Consumer Insights 
• Customer Experience 
• Brand Loyalty 
• Decision Making 
• Consumer Trends 
• Online Consumer Behaviour

Call for papers

Abstracts are due by 9 December 2026. Submission details are on the official website.