International Conference on Strategic Marketing Management

Important dates

1. 20 Oct

   Abstract / full paper deadline

   Passed

2. 16 Nov

   Conference

   Malaga, Spain

All deadlines are as published by the organizer. Check the official website for the time zone.

About this conference

International Conference on Strategic Marketing Management ICSMM is a leading international academic conference dedicated to advancing research, innovation, and global collaboration across science, engineering, technology, and interdisciplinary studies. Organized by Global Association for Scientific Research and Innovation, this prestigious event brings together researchers, scientists, academicians, industry professionals, and students from around the world to share groundbreaking ideas and explore the latest research trends. The conference provides a dynamic platform for presenting original research papers, participating in insightful keynote sessions, and engaging in technical discussions that address real-world challenges. Through its diverse program, International Conference On Strategic Marketing Management promotes innovation, knowledge exchange, and academic excellence across multiple disciplines. With a strong focus on global networking and research collaboration, International Conference on Strategic Marketing Management ICSMM helps participants connect with international experts, build partnerships, and gain exposure to emerging technologies and scientific advancements. The event is designed to inspire impactful research contributions that shape the future of science, engineering, and innovation worldwide.

Topics and scope

• Strategic marketing frameworks and planning
• Marketing strategy formulation and implementation
• Market positioning and competitive strategies
• Marketing performance and effectiveness
• Sustainable marketing management practices
• Consumer decision-making and behavior analysis
• Customer experience and value creation
• Customer relationship management strategies
• Consumer insights and market intelligence
• Personalized and customer-centric marketing
• Digital transformation in marketing management
• Social media and content marketing strategies
• Artificial intelligence in marketing
• Marketing automation and intelligent systems
• Emerging technologies and digital engagement
• Brand strategy and management
• Integrated marketing communications
• Corporate branding and reputation management
• Brand equity and customer loyalty
• Strategic communication and storytelling
• Marketing analytics and predictive modeling
• Big data applications in marketing
• Data-driven marketing decision-making
• Market forecasting and customer analytics
• Business intelligence and performance measurement
• Global marketing management practices
• Cross-cultural marketing strategies
• International branding and market expansion
• Emerging markets and global competitiveness
• Strategic partnerships and collaborations
• Entrepreneurial marketing and innovation
• Startup marketing strategies
• Innovation-driven customer engagement
• Product and service innovation management
• Market creation and business transformation
• Sustainable marketing strategies
• Green marketing and environmental responsibility
• Ethical marketing practices
• Corporate social responsibility and stakeholder engagement
• Inclusive and socially responsible marketing
• Services marketing management
• Service quality and customer satisfaction
• Omnichannel and experiential marketing
• Relationship marketing and customer retention
• Service innovation and value co-creation
• Marketing Management 5.0 and intelligent systems
• Future consumer trends and digital ecosystems
• Metaverse and immersive marketing experiences
• Emerging challenges and opportunities
• Innovations shaping next-generation marketing management

Call for papers

The call for papers closed on 20 October 2026. For other conferences, see open calls for papers in this field.