International Conference on Strategic Relationship Marketing

Important dates

1. 22 Oct

   Abstract / full paper deadline

   Passed

2. 18 Nov

   Conference

   Madrid, Spain

All deadlines are as published by the organizer. Check the official website for the time zone.

About this conference

International Conference on Strategic Relationship Marketing ICSRM is a leading international academic conference dedicated to advancing research, innovation, and global collaboration across science, engineering, technology, and interdisciplinary studies. Organized by Global Association for Scientific Research and Innovation, this prestigious event brings together researchers, scientists, academicians, industry professionals, and students from around the world to share groundbreaking ideas and explore the latest research trends. The conference provides a dynamic platform for presenting original research papers, participating in insightful keynote sessions, and engaging in technical discussions that address real-world challenges. Through its diverse program, International Conference On Strategic Relationship Marketing promotes innovation, knowledge exchange, and academic excellence across multiple disciplines. With a strong focus on global networking and research collaboration, International Conference on Strategic Relationship Marketing ICSRM helps participants connect with international experts, build partnerships, and gain exposure to emerging technologies and scientific advancements. The event is designed to inspire impactful research contributions that shape the future of science, engineering, and innovation worldwide.

Topics and scope

• Relationship marketing theories and frameworks
• Strategic customer relationship management
• Customer value creation and retention strategies
• Relationship quality and trust development
• Long-term customer engagement and loyalty
• Customer relationship management (CRM) systems
• Digital transformation and relationship marketing
• Intelligent customer engagement platforms
• Marketing automation and personalized interactions
• Omnichannel relationship management
• Consumer behavior and relationship development
• Customer experience design and management
• Customer satisfaction and service excellence
• Customer journey and engagement strategies
• Emotional connections and relationship building
• Artificial intelligence in relationship marketing
• Machine learning and customer analytics
• Predictive customer behavior analysis
• Intelligent recommendation systems
• Generative AI applications in customer engagement
• Customer analytics and market intelligence
• Big data applications in relationship marketing
• Data-driven customer segmentation
• Predictive analytics and relationship forecasting
• Performance measurement and relationship metrics
• Social media relationship strategies
• Interactive and community-based marketing
• Online customer engagement and communication
• Content marketing and relationship development
• Digital brand communities and networking
• Service relationship management strategies
• Relationship marketing in service industries
• Customer loyalty and service innovation
• Relationship quality and service delivery
• Value co-creation and customer participation
• Strategic partnerships and alliances
• Inter-organizational relationship management
• Supplier and stakeholder relationships
• Trust and collaboration in business networks
• Relationship marketing in industrial markets
• Ethical relationship management practices
• Responsible customer engagement strategies
• Sustainable marketing relationships
• Corporate social responsibility and stakeholder relationships
• Trust, transparency, and relationship governance
• Relationship Marketing 5.0 and intelligent engagement systems
• Human-centered and technology-enabled relationships
• Future customer trends and adaptive marketing ecosystems
• Emerging challenges and opportunities
• Innovations shaping next-generation relationship marketing practices

Call for papers

The call for papers closed on 22 October 2026. For other conferences, see open calls for papers in this field.